FoodTruckCost
Showing results for ZIP 96817 (HI)
Home California ZIP 95340

Food Truck Costs Near Merced, CA (95340)

Opportunity Score
51 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 95340 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 95340 is an urban area. with a population of 38,045 and household incomes near the national median ($65,141). The area has 76 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

38,045
Population
$65,141
Median Income
-13% vs. national
Urban
Area Type
Median Age: 31.8 — mixed-age market, broad menu appeal.
College-Educated: 16.1% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 95340.

3
Food Trucks
Low competition — room to establish
0.8 per 10K residents
35
Sit-Down Restaurants
9.2 per 10K residents
41
Fast Food / Counter
10.8 per 10K residents
What this means: Food Trucks are 3.8% of the relevant market in ZIP 95340 (3 vs. 76 related businesses). Moderate presence with proven demand and room for new operators.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,204
Median Gross Rent
$380 K
Median Home Value
8
Bank Branches
$1.3 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 3 food trucks registered here against 76 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Compare with Another ZIP

Side-by-side: opportunity score, income, walkability, competition, and rent.

Quick Facts

Area Type
Urban
Food Trucks
3
Related Businesses
76
Bank Branches
8

vs. National Average

Median Income
-13% vs. $74,580
Food Trucks
3 vs. ~3 median

Check Another Market

Or estimate costs with the FoodTruckCost calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits