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Food Truck Market: ZIP 95401

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95401 sits in the above-average walkability at 11.0/20 on the EPA index. Median income runs 26% above the national median — $93,615 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 95401 is an urban area with moderate foot traffic. with a population of 36,861 and household incomes above the national median ($93,615). There are 89 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

36,861

Population

$93,615

Median Income

+26% vs. national

Urban

Area Type

11.0/20

Foot Traffic

Walkable

Median Age: 39.2 — mixed-age market, broad menu appeal.

College-Educated: 19.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95401.

Sit-Down Restaurants

13.6 per 10K residents

Fast Food / Counter

10.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,081

Median Gross Rent

$630 K

Median Home Value

Bank Branches

$4.3 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.