Home › California › ZIP 95407

Food Truck Market: ZIP 95407

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95407 has decent foot traffic at 11.6/20 on the EPA walkability index. Income near the national average ($82,863). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 95407 is an urban area with moderate foot traffic. with a population of 42,036 and household incomes above the national median ($82,863). The area has 54 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

42,036

Population

$82,863

Median Income

+11% vs. national

Urban

Area Type

11.6/20

Foot Traffic

Walkable

Median Age: 34.4 — mixed-age market, broad menu appeal.

College-Educated: 11.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95407.

Food Trucks

Low competition — room to establish

1.0 per 10K residents

Sit-Down Restaurants

5.7 per 10K residents

Fast Food / Counter

7.1 per 10K residents

What this means: Food trucks are 6.9% of the food scene here (4 trucks vs. 54 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,867

Median Gross Rent

$630 K

Median Home Value

Bank Branches

$150 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 54 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.