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Food Truck Market: ZIP 95437

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95437 has strong foot traffic at 15.3/20 on the EPA walkability index. Income slightly below the national average ($55,061). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 95437 is an suburban area with high foot traffic. with a population of 15,106 and household incomes near the national median ($55,061). There are 37 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

15,106

Population

$55,061

Median Income

-26% vs. national

Suburban

Area Type

15.3/20

Foot Traffic

Very Walkable

Median Age: 50.2 — older demographic, may prefer sit-down options.

College-Educated: 20.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95437.

Sit-Down Restaurants

15.2 per 10K residents

Fast Food / Counter

9.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,550

2BR Fair Market Rent

$1,367

Median Gross Rent

$540 K

Median Home Value

Bank Branches

$370 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.