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Food Truck Market: ZIP 95501

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95501 has strong foot traffic at 16.4/20 on the EPA walkability index. Income slightly below the national average ($55,076). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 95501 is an suburban area with high foot traffic. with a population of 22,972 and household incomes near the national median ($55,076). With 7 food trucks and 86 restaurants, this is an active food scene.

Area Profile

22,972

Population

$55,076

Median Income

-26% vs. national

Suburban

Area Type

16.4/20

Foot Traffic

Very Walkable

Median Age: 39.5 — mixed-age market, broad menu appeal.

College-Educated: 24.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95501.

Food Trucks

Moderate — proven market

3.0 per 10K residents

Sit-Down Restaurants

23.9 per 10K residents

Fast Food / Counter

13.5 per 10K residents

What this means: Food trucks are 7.5% of the food scene here (7 trucks vs. 86 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,360

2BR Fair Market Rent

$1,151

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$1.2 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $55,076.