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Food Truck Market: ZIP 95524

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95524 has strong foot traffic at 13.1/20 on the EPA walkability index. Income near the national average ($82,697). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 95524 is an suburban area with moderate foot traffic. with a population of 1,770 and household incomes above the national median ($82,697).

Area Profile

1,770

Population

$82,697

Median Income

+11% vs. national

Suburban

Area Type

13.1/20

Foot Traffic

Walkable

Median Age: 46.1 — older demographic, may prefer sit-down options.

College-Educated: 38.2% — balanced market for quality & value.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,750

2BR Fair Market Rent

$1,755

Median Gross Rent

$590 K

Median Home Value

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $210–$410 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.