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Food Truck Market: ZIP 95691

Opportunity Score

83 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95691 sits in the above-average walkability at 12.6/20 on the EPA index. Median income runs 40% above the national median — $104,750 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 95691 is an urban area with moderate foot traffic. with a population of 40,143 and household incomes well above the national median ($104,750). There are 63 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

40,143

Population

$104,750

Median Income

+40% vs. national

Urban

Area Type

12.6/20

Foot Traffic

Walkable

Median Age: 36.0 — mixed-age market, broad menu appeal.

College-Educated: 24.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95691.

Sit-Down Restaurants

5.2 per 10K residents

Fast Food / Counter

10.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,690

Median Gross Rent

$560 K

Median Home Value

Bank Branches

$740 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.