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Food Truck Market: ZIP 95742

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95742 sits in the above-average walkability at 12.2/20 on the EPA index. Median income runs 109% above the national figure — $155,855 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 95742 is an urban area with moderate foot traffic. with a population of 17,768 and household incomes well above the national median ($155,855). The area has 23 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

17,768

Population

$155,855

Median Income

+109% vs. national

Urban

Area Type

12.2/20

Foot Traffic

Walkable

Median Age: 37.2 — mixed-age market, broad menu appeal.

College-Educated: 35.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 95742.

Food Trucks

Low competition — room to establish

1.7 per 10K residents

Sit-Down Restaurants

6.8 per 10K residents

Fast Food / Counter

6.2 per 10K residents

What this means: Food trucks are 11.5% of the food scene here (3 trucks vs. 23 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,607

Median Gross Rent

$630 K

Median Home Value

Bank Branches

$150 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 23 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.