Home › California › ZIP 95823

Food Truck Market: ZIP 95823

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95823 has decent foot traffic at 12.1/20 on the EPA walkability index. Income slightly below the national average ($66,895). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 95823 is an urban area with moderate foot traffic. with a population of 83,607 and household incomes near the national median ($66,895). With 6 food trucks and 145 restaurants, this is an active food scene.

Area Profile

83,607

Population

$66,895

Median Income

-10% vs. national

Urban

Area Type

12.1/20

Foot Traffic

Walkable

Median Age: 33.3 — mixed-age market, broad menu appeal.

College-Educated: 10.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95823.

Food Trucks

Moderate — proven market

0.7 per 10K residents

Sit-Down Restaurants

8.6 per 10K residents

Fast Food / Counter

8.7 per 10K residents

What this means: Food trucks are 4.0% of the food scene here (6 trucks vs. 145 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,621

Median Gross Rent

$400 K

Median Home Value

Bank Branches

$1.2 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.