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Food Truck Market: ZIP 95832

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95832 has decent foot traffic at 11.1/20 on the EPA walkability index. Income near the national average ($82,318). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 95832 is an urban area with moderate foot traffic. with a population of 12,850 and household incomes above the national median ($82,318). There are 25 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

12,850

Population

$82,318

Median Income

+10% vs. national

Urban

Area Type

11.1/20

Foot Traffic

Walkable

Median Age: 33.1 — mixed-age market, broad menu appeal.

College-Educated: 6.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95832.

Sit-Down Restaurants

3.9 per 10K residents

Fast Food / Counter

15.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,775

Median Gross Rent

$400 K

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.