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Food Truck Market: ZIP 96146

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 96146 is an rural area with moderate foot traffic. with a population of 1,154 and household incomes well above the national median ($160,833). There are 10 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

1,154

Population

$160,833

Median Income

+116% vs. national

Rural

Area Type

13.8/20

Foot Traffic

Walkable

Median Age: 50.7 — older demographic, may prefer sit-down options.

College-Educated: 53.8% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 96146.

Sit-Down Restaurants

60.7 per 10K residents

Fast Food / Counter

26.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$-666,666,700

Median Gross Rent

$1.5 M

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.