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Food Truck Market: ZIP 96707

Opportunity Score
68 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96707 sits in the above-average walkability at 10.0/20 on the EPA index. Median income runs 63% above the national figure — $121,409 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 96707 is an urban area with moderate foot traffic. with a population of 49,316 and household incomes well above the national median ($121,409). The area has 82 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

49,316
Population
$121,409
Median Income
+63% vs. national
Urban
Area Type
10.0/20
Foot Traffic
Walkable
Median Age: 35.2 — mixed-age market, broad menu appeal.
College-Educated: 22.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 96707.

5
Food Trucks
Low competition — room to establish
1.0 per 10K residents
34
Sit-Down Restaurants
6.9 per 10K residents
48
Fast Food / Counter
9.7 per 10K residents
What this means: Food trucks are 5.7% of the food scene here (5 trucks vs. 82 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$3,220
2BR Fair Market Rent
$2,551
Median Gross Rent
$770 K
Median Home Value
5
Bank Branches
$520 K deposits
Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $390–$590 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 82 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Quick Facts

Area Type
Urban
Foot Traffic
Walkable
Food Trucks
5
Restaurants
82
Bank Branches
5

vs. National Average

Median Income
+63% vs. $74,580
Walkability
-0.5 pts vs. national avg
Food Trucks
5 vs. ~3 median

Check Another Market

Or estimate startup costs with our food truck cost calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits