How many food trucks are in ZIP 96797?

ZIP 96797 has 7 food trucks — a moderate level showing the market is active with room for differentiated concepts.

Is ZIP 96797 a good market for a food truck?

ZIP 96797 scores 70/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 96797?

The median household income in ZIP 96797 is $110,036, 48% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How much foot traffic can a food truck expect in ZIP 96797?

ZIP 96797 scores 13.0/20 on the EPA walkability index, rated "Walkable". Foot traffic is present. A consistent location near offices or transit can build a reliable customer base.

How does food truck competition compare to restaurants in ZIP 96797?

Food trucks are 7.2% of the food service market in ZIP 96797 (7 trucks vs. 90 restaurants). Moderate truck presence with proven demand and room for new operators.

Home › Hawaii › ZIP 96797

Food Truck Market: ZIP 96797

Opportunity Score

70 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96797 sits in the above-average walkability at 13.0/20 on the EPA index. Median income runs 48% above the national median — $110,036 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 96797 is an urban area with moderate foot traffic. with a population of 72,717 and household incomes well above the national median ($110,036). With 7 food trucks and 90 restaurants, this is an active food scene.

Area Profile

72,717

Population

$110,036

Median Income

+48% vs. national

Urban

Area Type

13.0/20

Foot Traffic

Walkable

Median Age: 41.3 — older demographic, may prefer sit-down options.

College-Educated: 17.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 96797.

Food Trucks

Moderate — proven market

1.0 per 10K residents

Sit-Down Restaurants

5.4 per 10K residents

Fast Food / Counter

7.0 per 10K residents

What this means: Food trucks are 7.2% of the food scene here (7 trucks vs. 90 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,410

2BR Fair Market Rent

$1,981

Median Gross Rent

$800 K

Median Home Value

Bank Branches

$1 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $290–$490 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.