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Food Truck Market: ZIP 96734

Opportunity Score
72 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96734 sits in the above-average walkability at 12.6/20 on the EPA index. Median income runs 76% above the national figure — $131,554 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 96734 is an urban area with moderate foot traffic. with a population of 50,985 and household incomes well above the national median ($131,554). With 6 food trucks and 75 restaurants, this is an active food scene.

Area Profile

50,985
Population
$131,554
Median Income
+76% vs. national
Urban
Area Type
12.6/20
Foot Traffic
Walkable
Median Age: 38.4 — mixed-age market, broad menu appeal.
College-Educated: 36.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 96734.

6
Food Trucks
Moderate — proven market
1.2 per 10K residents
31
Sit-Down Restaurants
6.1 per 10K residents
44
Fast Food / Counter
8.6 per 10K residents
What this means: Food trucks are 7.4% of the food scene here (6 trucks vs. 75 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$3,680
2BR Fair Market Rent
$3,297
Median Gross Rent
$1.2 M
Median Home Value
7
Bank Branches
$1.2 M deposits
Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $440–$640 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits