How many food trucks are in ZIP 96761?

ZIP 96761 has 6 food trucks — a moderate level showing the market is active with room for differentiated concepts.

Is ZIP 96761 a good market for a food truck?

ZIP 96761 scores 65/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 96761?

The median household income in ZIP 96761 is $94,229, 26% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How does food truck competition compare to restaurants in ZIP 96761?

Food trucks are 7.0% of the food service market in ZIP 96761 (6 trucks vs. 80 restaurants). Moderate truck presence with proven demand and room for new operators.

Home › Hawaii › ZIP 96761

Food Truck Costs Near Lahaina, HI (96761)

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 96761 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 96761 is an suburban area. with a population of 21,766 and household incomes above the national median ($94,229). With 6 food trucks and 80 restaurants, this is an active food scene.

Area Profile

21,766

Population

$94,229

Median Income

+26% vs. national

Suburban

Area Type

Median Age: 42.5 — older demographic, may prefer sit-down options.

College-Educated: 20.7% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 96761.

Food Trucks

Moderate — proven market

2.8 per 10K residents

Sit-Down Restaurants

24.8 per 10K residents

Fast Food / Counter

11.9 per 10K residents

What this means: Food Trucks are 7.0% of the relevant market in ZIP 96761 (6 vs. 80 related businesses). Moderate presence with proven demand and room for new operators.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,099

Median Gross Rent

$910 K

Median Home Value

Bank Branches

$960 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.