How many food trucks are in ZIP 96761?

ZIP 96761 has 6 food trucks — a moderate level showing the market is active with room for differentiated concepts.

Is ZIP 96761 a good market for a food truck?

ZIP 96761 scores 59/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 96761?

The median household income in ZIP 96761 is $94,229, 26% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How much foot traffic can a food truck expect in ZIP 96761?

ZIP 96761 scores 7.7/20 on the EPA walkability index, rated "Car-Dependent". Car-dependent area. Event catering, brewery partnerships, and corporate lunch routes are more reliable than walk-up foot traffic.

How does food truck competition compare to restaurants in ZIP 96761?

Food trucks are 7.0% of the food service market in ZIP 96761 (6 trucks vs. 80 restaurants). Moderate truck presence with proven demand and room for new operators.

Home › Hawaii › ZIP 96761

Food Truck Market: ZIP 96761

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96761 is a car-dependent suburban market. Walkability scores 7.7/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 96761 is an suburban area with low foot traffic. with a population of 21,766 and household incomes above the national median ($94,229). With 6 food trucks and 80 restaurants, this is an active food scene.

Area Profile

21,766

Population

$94,229

Median Income

+26% vs. national

Suburban

Area Type

7.7/20

Foot Traffic

Car-Dependent

Median Age: 42.5 — older demographic, may prefer sit-down options.

College-Educated: 20.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 96761.

Food Trucks

Moderate — proven market

2.8 per 10K residents

Sit-Down Restaurants

24.8 per 10K residents

Fast Food / Counter

11.9 per 10K residents

What this means: Food trucks are 7.0% of the food scene here (6 trucks vs. 80 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,520

2BR Fair Market Rent

$2,099

Median Gross Rent

$910 K

Median Home Value

Bank Branches

$960 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.