How many food trucks are in ZIP 96732?

ZIP 96732 has 8 food trucks — a moderate level showing the market is active with room for differentiated concepts.

Is ZIP 96732 a good market for a food truck?

ZIP 96732 scores 61/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 96732?

The median household income in ZIP 96732 is $94,360, 27% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How much foot traffic can a food truck expect in ZIP 96732?

ZIP 96732 scores 7.8/20 on the EPA walkability index, rated "Car-Dependent". Car-dependent area. Event catering, brewery partnerships, and corporate lunch routes are more reliable than walk-up foot traffic.

How does food truck competition compare to restaurants in ZIP 96732?

Food trucks are 13.1% of the food service market in ZIP 96732 (8 trucks vs. 53 restaurants). Well-established truck culture — differentiation is non-negotiable.

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Food Truck Market: ZIP 96732

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 96732 is a car-dependent urban area. Walkability scores 7.8/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 96732 is an urban area with low foot traffic. with a population of 25,889 and household incomes above the national median ($94,360). With 8 food trucks and 53 restaurants, this is an active food scene.

Area Profile

25,889

Population

$94,360

Median Income

+27% vs. national

Urban

Area Type

7.8/20

Foot Traffic

Car-Dependent

Median Age: 44.6 — older demographic, may prefer sit-down options.

College-Educated: 19.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 96732.

Food Trucks

Moderate — proven market

3.1 per 10K residents

Sit-Down Restaurants

8.1 per 10K residents

Fast Food / Counter

12.4 per 10K residents

What this means: Food trucks are 13.1% of the food scene here (8 trucks vs. 53 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,960

2BR Fair Market Rent

$1,479

Median Gross Rent

$830 K

Median Home Value

Bank Branches

$1.9 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $240–$440 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.