How many food trucks are in ZIP 96768?

There are 5 food trucks registered in ZIP 96768. Competition is low, which is a favorable signal for operators entering this market.

Is ZIP 96768 a good market for a food truck?

ZIP 96768 scores 68/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 96768?

The median household income in ZIP 96768 is $105,942, 42% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How does food truck competition compare to restaurants in ZIP 96768?

Food trucks are 26.3% of the food service market in ZIP 96768 (5 trucks vs. 14 restaurants). Well-established truck culture — differentiation is non-negotiable.

Home › Hawaii › ZIP 96768

Food Truck Costs Near Makawao, HI (96768)

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 96768 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 96768 is an urban area. with a population of 18,782 and household incomes well above the national median ($105,942). The area has 14 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

18,782

Population

$105,942

Median Income

+42% vs. national

Urban

Area Type

Median Age: 44.5 — older demographic, may prefer sit-down options.

College-Educated: 24.3% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 96768.

Food Trucks

Low competition — room to establish

2.7 per 10K residents

Sit-Down Restaurants

4.3 per 10K residents

Fast Food / Counter

3.2 per 10K residents

What this means: Food Trucks are 26.3% of the relevant market in ZIP 96768 (5 vs. 14 related businesses). Well-established market — differentiation is non-negotiable.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,794

Median Gross Rent

$910 K

Median Home Value

Bank Branches

$450 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 5 food trucks registered here against 14 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.