Is ZIP 97028 a good market for a food truck?

ZIP 97028 scores 28/100 on our food truck opportunity index — a challenging market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 97028?

The median household income in ZIP 97028 is $77,119, 3% above the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

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Food Truck Costs Near Government Camp, OR (97028)

Opportunity Score

28 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 97028 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 97028 is an urban area. with a population of 150 and household incomes above the national median ($77,119). There are 3 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

150

Population

$77,119

Median Income

+3% vs. national

Urban

Area Type

Median Age: 74.3 — older demographic, may prefer sit-down options.

College-Educated: 57.3% — strong appetite for artisan/specialty food.

Competition

Food Trucks and related businesses in ZIP 97028.

Sit-Down Restaurants

200.0 per 10K residents

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $77,119.