Is ZIP 97049 a good market for a food truck?

ZIP 97049 scores 60/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 97049?

The median household income in ZIP 97049 is $89,862, 20% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › Oregon › ZIP 97049

Food Truck Costs Near Rhododendron, OR (97049)

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 97049 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 97049 is an urban area. with a population of 2,015 and household incomes above the national median ($89,862). There are 4 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

2,015

Population

$89,862

Median Income

+20% vs. national

Urban

Area Type

Median Age: 51.7 — older demographic, may prefer sit-down options.

College-Educated: 28.9% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 97049.

Sit-Down Restaurants

19.9 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,977

Median Gross Rent

$470 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.