Home › Oregon › ZIP 97038

Food Truck Market: ZIP 97038

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97038 has decent foot traffic at 11.7/20 on the EPA walkability index. Income near the national average ($89,564). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 97038 is an urban area with moderate foot traffic. with a population of 16,440 and household incomes above the national median ($89,564). There are 16 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

16,440

Population

$89,564

Median Income

+20% vs. national

Urban

Area Type

11.7/20

Foot Traffic

Walkable

Median Age: 35.1 — mixed-age market, broad menu appeal.

College-Educated: 13.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97038.

Sit-Down Restaurants

6.1 per 10K residents

Fast Food / Counter

3.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,639

Median Gross Rent

$480 K

Median Home Value

Bank Branches

$160 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.