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Food Truck Market: ZIP 97013

Opportunity Score

81 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97013 sits in the above-average walkability at 13.1/20 on the EPA index. Median income runs 37% above the national median — $101,832 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 97013 is an urban area with moderate foot traffic. with a population of 24,293 and household incomes well above the national median ($101,832). There are 38 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

24,293

Population

$101,832

Median Income

+37% vs. national

Urban

Area Type

13.1/20

Foot Traffic

Walkable

Median Age: 43.3 — older demographic, may prefer sit-down options.

College-Educated: 21.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97013.

Sit-Down Restaurants

7.0 per 10K residents

Fast Food / Counter

8.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,601

Median Gross Rent

$560 K

Median Home Value

Bank Branches

$550 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.