FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 97032

Opportunity Score
90 / 100 Excellent
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 97032 is an urban area. with a population of 5,044 and household incomes well above the national median ($101,250). There are 3 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

5,044
Population
$101,250
Median Income
+36% vs. national
Urban
Area Type
Median Age: 38.4 — mixed-age market, broad menu appeal.
College-Educated: 15.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97032.

3
Sit-Down Restaurants
5.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,392
Median Gross Rent
$460 K
Median Home Value

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits