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Food Truck Market: ZIP 97137

Opportunity Score

44 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97137 is a car-dependent rural area — 4.5/20 on the EPA walkability index, 6.0 points below the national average. Population sits at 989. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 97137 is an rural area with low foot traffic. with a population of 989 and household incomes well above the national median ($106,488).

Area Profile

989

Population

$106,488

Median Income

+43% vs. national

Rural

Area Type

4.5/20

Foot Traffic

Very Car-Dependent

Median Age: 44.4 — older demographic, may prefer sit-down options.

College-Educated: 27.2% — balanced market for quality & value.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,344

Median Gross Rent

$760 K

Median Home Value

Bank Branches

$20 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.