Food Truck Market: ZIP 97132
Opportunity Score
64
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97132 is an suburban area with moderate foot traffic. with a population of 32,486 and household incomes above the national median ($96,493). The area has 47 restaurants and just 5 food trucks — low competition with strong demand signals.
Area Profile
32,486
Population
$96,493
Median Income
+29% vs. national
Suburban
Area Type
12.7/20
Foot Traffic
Walkable
Median Age: 36.9 —
mixed-age market, broad menu appeal.
College-Educated: 25.5% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 97132.
5
Food Trucks
Low competition — room to establish
1.5 per 10K residents
24
Sit-Down Restaurants
7.4 per 10K residents
23
Fast Food / Counter
7.1 per 10K residents
What this means:
Food trucks are 9.6% of the food scene here (5 trucks vs. 47 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,711
Median Gross Rent
$520 K
Median Home Value
5
Bank Branches
$530 K deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Walkable
- Food Trucks
- 5
- Restaurants
- 47
- Bank Branches
- 5
vs. National Average
Median Income
+29% vs. $74,580
Walkability
+2.2 pts vs. national avg
Food Trucks
5 vs. ~3 median
Nearby Markets
97115
4.2 mi
Pop: 3,951
$117,446
97137
7.7 mi
Pop: 989
$106,488
Walk: 4.5
97123
8.3 mi
Pop: 48,410
$109,985
Walk: 10.8
97140
8.6 mi
Pop: 27,933
$123,228
Walk: 9.7
97127
10.1 mi
Pop: 4,396
$95,089
97114
11.2 mi
Pop: 5,013
$84,228
97007
11.5 mi
Pop: 47,895
$123,533
Walk: 11.6
97020
12.4 mi
Pop: 1,133
$80,729
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits