Food Truck Market: ZIP 97123
Opportunity Score
67
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97123 is an urban area with moderate foot traffic. with a population of 48,410 and household incomes well above the national median ($109,985). With 7 food trucks and 64 restaurants, this is an active food scene.
Area Profile
48,410
Population
$109,985
Median Income
+47% vs. national
Urban
Area Type
10.8/20
Foot Traffic
Walkable
Median Age: 37.8 —
mixed-age market, broad menu appeal.
College-Educated: 26.5% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 97123.
7
Food Trucks
Moderate — proven market
1.4 per 10K residents
32
Sit-Down Restaurants
6.6 per 10K residents
32
Fast Food / Counter
6.6 per 10K residents
What this means:
Food trucks are 9.9% of the food scene here (7 trucks vs. 64 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,837
Median Gross Rent
$540 K
Median Home Value
8
Bank Branches
$850 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 7
- Restaurants
- 64
- Bank Branches
- 8
vs. National Average
Median Income
+47% vs. $74,580
Walkability
+0.3 pts vs. national avg
Food Trucks
7 vs. ~3 median
Nearby Markets
97078
6.3 mi
Pop: 25,662
$90,606
Walk: 11.7
97113
6.3 mi
Pop: 16,268
$96,859
97007
7.3 mi
Pop: 47,895
$123,533
Walk: 11.6
97132
8.3 mi
Pop: 32,486
$96,493
Walk: 12.7
97003
8.7 mi
Pop: 27,811
$99,072
97124
8.8 mi
Pop: 54,357
$110,067
Walk: 13.3
97140
9.9 mi
Pop: 27,933
$123,228
Walk: 9.7
97006
10.0 mi
Pop: 46,463
$104,790
Walk: 14.0
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits