Food Truck Market: ZIP 97124
Opportunity Score
67
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97124 is an urban area with moderate foot traffic. with a population of 54,357 and household incomes well above the national median ($110,067). The area has 106 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
54,357
Population
$110,067
Median Income
+48% vs. national
Urban
Area Type
13.3/20
Foot Traffic
Walkable
Median Age: 34.7 —
mixed-age market, broad menu appeal.
College-Educated: 33.1% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 97124.
3
Food Trucks
Low competition — room to establish
0.6 per 10K residents
54
Sit-Down Restaurants
9.9 per 10K residents
52
Fast Food / Counter
9.6 per 10K residents
What this means:
Food trucks are 2.8% of the food scene here (3 trucks vs. 106 restaurants).
Mobile food is underrepresented — customers have few options.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,018
Median Gross Rent
$560 K
Median Home Value
10
Bank Branches
$1.2 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 3
- Restaurants
- 106
- Bank Branches
- 10
vs. National Average
Median Income
+48% vs. $74,580
Walkability
+2.8 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
97006
7.0 mi
Pop: 46,463
$104,790
Walk: 14.0
97003
7.3 mi
Pop: 27,811
$99,072
97078
7.5 mi
Pop: 25,662
$90,606
Walk: 11.7
97113
7.8 mi
Pop: 16,268
$96,859
97123
8.8 mi
Pop: 48,410
$109,985
Walk: 10.8
97133
9.5 mi
Pop: 5,416
$133,167
97229
9.6 mi
Pop: 76,106
$161,570
Walk: 13.2
97007
10.2 mi
Pop: 47,895
$123,533
Walk: 11.6
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits