Food Truck Market: ZIP 97229
Opportunity Score
70
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97229 is an urban area with moderate foot traffic. with a population of 76,106 and household incomes well above the national median ($161,570). The area has 56 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
76,106
Population
$161,570
Median Income
+117% vs. national
Urban
Area Type
13.2/20
Foot Traffic
Walkable
Median Age: 38.4 —
mixed-age market, broad menu appeal.
College-Educated: 46.8% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 97229.
4
Food Trucks
Low competition — room to establish
0.5 per 10K residents
33
Sit-Down Restaurants
4.3 per 10K residents
23
Fast Food / Counter
3.0 per 10K residents
What this means:
Food trucks are 6.7% of the food scene here (4 trucks vs. 56 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,024
Median Gross Rent
$780 K
Median Home Value
6
Bank Branches
$880 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 4
- Restaurants
- 56
- Bank Branches
- 6
vs. National Average
Median Income
+117% vs. $74,580
Walkability
+2.7 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
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97005
4.0 mi
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$78,239
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97225
4.2 mi
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97003
4.9 mi
Pop: 27,811
$99,072
97210
5.1 mi
Pop: 11,324
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Walk: 18.0
97008
6.1 mi
Pop: 28,611
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Walk: 15.3
97203
6.2 mi
Pop: 33,116
$78,660
Walk: 16.5
97221
6.6 mi
Pop: 12,915
$145,671
Walk: 16.1
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits