FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 97203

Opportunity Score
66 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 97203 is an urban area with high foot traffic. with a population of 33,116 and household incomes above the national median ($78,660). With 6 food trucks and 44 restaurants, this is an active food scene.

Area Profile

33,116
Population
$78,660
Median Income
+5% vs. national
Urban
Area Type
16.5/20
Foot Traffic
Very Walkable
Median Age: 34.3 — mixed-age market, broad menu appeal.
College-Educated: 30.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 97203.

6
Food Trucks
Moderate — proven market
1.8 per 10K residents
24
Sit-Down Restaurants
7.2 per 10K residents
20
Fast Food / Counter
6.0 per 10K residents
What this means: Food trucks are 12.0% of the food scene here (6 trucks vs. 44 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,571
Median Gross Rent
$480 K
Median Home Value
2
Bank Branches
$120 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Walkable
Food Trucks
6
Restaurants
44
Bank Branches
2

vs. National Average

Median Income
+5% vs. $74,580
Walkability
+6.0 pts vs. national avg
Food Trucks
6 vs. ~3 median

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits