Food Truck Market: ZIP 97210
Opportunity Score
68
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97210 is an urban area with high foot traffic. with a population of 11,324 and household incomes above the national median ($93,621). The area has 51 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
11,324
Population
$93,621
Median Income
+26% vs. national
Urban
Area Type
18.0/20
Foot Traffic
Very Walkable
Median Age: 38.4 —
mixed-age market, broad menu appeal.
College-Educated: 64.7% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 97210.
3
Food Trucks
Low competition — room to establish
2.6 per 10K residents
31
Sit-Down Restaurants
27.4 per 10K residents
20
Fast Food / Counter
17.7 per 10K residents
What this means:
Food trucks are 5.6% of the food scene here (3 trucks vs. 51 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,653
Median Gross Rent
$990 K
Median Home Value
6
Bank Branches
$1.6 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 3
- Restaurants
- 51
- Bank Branches
- 6
vs. National Average
Median Income
+26% vs. $74,580
Walkability
+7.5 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
97205
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97221
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Walk: 16.1
97225
3.7 mi
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Walk: 13.7
97209
3.8 mi
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97203
4.0 mi
Pop: 33,116
$78,660
Walk: 16.5
97227
4.1 mi
Pop: 5,665
$93,293
Walk: 16.6
97201
4.2 mi
Pop: 16,887
$63,250
Walk: 15.0
97208
4.2 mi
Pop: 0
$-666,666,700
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits