Food Truck Market: ZIP 97201
Opportunity Score
59
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97201 is an urban area with moderate foot traffic. with a population of 16,887 and household incomes near the national median ($63,250). With 6 food trucks and 60 restaurants, this is an active food scene.
Area Profile
16,887
Population
$63,250
Median Income
-15% vs. national
Urban
Area Type
15.0/20
Foot Traffic
Very Car-Dependent
Median Age: 33.6 —
mixed-age market, broad menu appeal.
College-Educated: 48.0% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 97201.
6
Food Trucks
Moderate — proven market
3.6 per 10K residents
34
Sit-Down Restaurants
20.1 per 10K residents
26
Fast Food / Counter
15.4 per 10K residents
What this means:
Food trucks are 9.1% of the food scene here (6 trucks vs. 60 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,516
Median Gross Rent
$670 K
Median Home Value
6
Bank Branches
$2.6 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Food Trucks
- 6
- Restaurants
- 60
- Bank Branches
- 6
vs. National Average
Median Income
-15% vs. $74,580
Walkability
+4.5 pts vs. national avg
Food Trucks
6 vs. ~3 median
Nearby Markets
97258
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97205
1.2 mi
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97204
1.2 mi
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97239
1.3 mi
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Walk: 13.5
97208
1.5 mi
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97209
1.6 mi
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97227
2.6 mi
Pop: 5,665
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Walk: 16.6
97221
3.0 mi
Pop: 12,915
$145,671
Walk: 16.1
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits