FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 97201

Opportunity Score
59 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 97201 is an urban area with moderate foot traffic. with a population of 16,887 and household incomes near the national median ($63,250). With 6 food trucks and 60 restaurants, this is an active food scene.

Area Profile

16,887
Population
$63,250
Median Income
-15% vs. national
Urban
Area Type
15.0/20
Foot Traffic
Very Car-Dependent
Median Age: 33.6 — mixed-age market, broad menu appeal.
College-Educated: 48.0% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 97201.

6
Food Trucks
Moderate — proven market
3.6 per 10K residents
34
Sit-Down Restaurants
20.1 per 10K residents
26
Fast Food / Counter
15.4 per 10K residents
What this means: Food trucks are 9.1% of the food scene here (6 trucks vs. 60 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,516
Median Gross Rent
$670 K
Median Home Value
6
Bank Branches
$2.6 M deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Car-Dependent
Food Trucks
6
Restaurants
60
Bank Branches
6

vs. National Average

Median Income
-15% vs. $74,580
Walkability
+4.5 pts vs. national avg
Food Trucks
6 vs. ~3 median

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits