Food Truck Market: ZIP 97204
Opportunity Score
15
/ 100
Challenging
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97204 is an urban area. with a population of 885 and household incomes below the national median ($-666,666,700). The area has 64 restaurants and just 5 food trucks — low competition with strong demand signals.
Area Profile
885
Population
$-666,666,700
Median Income
-893995% vs. national
Urban
Area Type
Median Age: 42.2 —
older demographic, may prefer sit-down options.
College-Educated: 13.6% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 97204.
5
Food Trucks
Low competition — room to establish
56.5 per 10K residents
37
Sit-Down Restaurants
418.1 per 10K residents
27
Fast Food / Counter
305.1 per 10K residents
What this means:
Food trucks are 7.2% of the food scene here (5 trucks vs. 64 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$807
Median Gross Rent
$-670 M
Median Home Value
12
Bank Branches
$16 M deposits
Quick Facts
- Area Type
- Urban
- Food Trucks
- 5
- Restaurants
- 64
- Bank Branches
- 12
vs. National Average
Median Income
-893995% vs. $74,580
Food Trucks
5 vs. ~3 median
Nearby Markets
97258
0.4 mi
Pop: 0
$-666,666,700
97208
0.8 mi
Pop: 0
$-666,666,700
97209
1.1 mi
Pop: 22,296
$80,301
97201
1.2 mi
Pop: 16,887
$63,250
Walk: 15.0
97227
1.8 mi
Pop: 5,665
$93,293
Walk: 16.6
97205
2.0 mi
Pop: 9,121
$57,288
97214
2.1 mi
Pop: 27,714
$87,131
Walk: 18.0
97232
2.2 mi
Pop: 15,615
$70,895
Walk: 17.3
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits