How many food trucks are in ZIP 97204?

There are 5 food trucks registered in ZIP 97204. Competition is low, which is a favorable signal for operators entering this market.

Is ZIP 97204 a good market for a food truck?

ZIP 97204 scores 22/100 on our food truck opportunity index — a challenging market. The score is calculated from walkability, median income, population density, and existing food truck competition.

How does food truck competition compare to restaurants in ZIP 97204?

Food trucks are 7.2% of the food service market in ZIP 97204 (5 trucks vs. 64 restaurants). Moderate truck presence with proven demand and room for new operators.

Home › Oregon › ZIP 97204

Food Truck Costs Near Portland, OR (97204)

Opportunity Score

22 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 97204 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 97204 is an urban area. The area has 64 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

932

Population

Urban

Area Type

Median Age: 37.3 — mixed-age market, broad menu appeal.

College-Educated: 12.9% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 97204.

Food Trucks

Low competition — room to establish

53.6 per 10K residents

Sit-Down Restaurants

397.0 per 10K residents

Fast Food / Counter

289.7 per 10K residents

What this means: Food Trucks are 7.2% of the relevant market in ZIP 97204 (5 vs. 64 related businesses). Moderate presence with proven demand and room for new operators.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$783

Median Gross Rent

Bank Branches

$16 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $0.

Low Competition, Proven Demand

Only 5 food trucks registered here against 64 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.