How many food trucks are in ZIP 97214?

ZIP 97214 has 21 registered food trucks, making it a competitive market. A strong concept and clear location strategy are essential here.

Is ZIP 97214 a good market for a food truck?

ZIP 97214 scores 83/100 on our food truck opportunity index — a excellent market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 97214?

The median household income in ZIP 97214 is $86,879, 16% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How does food truck competition compare to restaurants in ZIP 97214?

Food trucks are 9.5% of the food service market in ZIP 97214 (21 trucks vs. 200 restaurants). Moderate truck presence with proven demand and room for new operators.

Home › Oregon › ZIP 97214

Food Truck Costs Near Portland, OR (97214)

Opportunity Score

83 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 97214 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 97214 is an urban area. with a population of 28,128 and household incomes above the national median ($86,879). With 21 food trucks and 200 restaurants, this is an active food scene.

Area Profile

28,128

Population

$86,879

Median Income

+16% vs. national

Urban

Area Type

Median Age: 36.4 — mixed-age market, broad menu appeal.

College-Educated: 55.8% — strong appetite for artisan/specialty food.

Competition

Food Trucks and related businesses in ZIP 97214.

Food Trucks

Competitive — differentiation needed

7.5 per 10K residents

122

Sit-Down Restaurants

43.4 per 10K residents

Fast Food / Counter

27.7 per 10K residents

What this means: Food Trucks are 9.5% of the relevant market in ZIP 97214 (21 vs. 200 related businesses). Moderate presence with proven demand and room for new operators.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,628

Median Gross Rent

$730 K

Median Home Value

Bank Branches

$940 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Differentiation Is Non-Negotiable

21 food trucks already operate here. The market is active but the bar for standing out is higher. Generic concepts struggle. A specific cuisine, dietary niche, or signature format matters more in a saturated ZIP.