Food Truck Market: ZIP 97214
Opportunity Score
84
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97214 is an urban area with high foot traffic. with a population of 27,714 and household incomes above the national median ($87,131). With 21 food trucks and 200 restaurants, this is an active food scene.
Area Profile
27,714
Population
$87,131
Median Income
+17% vs. national
Urban
Area Type
18.0/20
Foot Traffic
Very Walkable
Median Age: 36.8 —
mixed-age market, broad menu appeal.
College-Educated: 56.5% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 97214.
21
Food Trucks
Competitive — differentiation needed
7.6 per 10K residents
122
Sit-Down Restaurants
44.0 per 10K residents
78
Fast Food / Counter
28.1 per 10K residents
What this means:
Food trucks are 9.5% of the food scene here (21 trucks vs. 200 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,645
Median Gross Rent
$770 K
Median Home Value
6
Bank Branches
$940 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 21
- Restaurants
- 200
- Bank Branches
- 6
vs. National Average
Median Income
+17% vs. $74,580
Walkability
+7.5 pts vs. national avg
Food Trucks
21 vs. ~3 median
Nearby Markets
97232
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Walk: 17.3
97212
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Walk: 16.4
97204
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$-666,666,700
97258
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97202
2.2 mi
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Walk: 16.8
97208
2.6 mi
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$-666,666,700
97209
3.0 mi
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$80,301
97227
3.1 mi
Pop: 5,665
$93,293
Walk: 16.6
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits