Food Truck Market: ZIP 97232
Opportunity Score
77
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97232 is an urban area with high foot traffic. with a population of 15,615 and household incomes near the national median ($70,895). There are 95 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
15,615
Population
$70,895
Median Income
-5% vs. national
Urban
Area Type
17.3/20
Foot Traffic
Very Walkable
Median Age: 35.6 —
mixed-age market, broad menu appeal.
College-Educated: 53.0% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 97232.
58
Sit-Down Restaurants
37.1 per 10K residents
37
Fast Food / Counter
23.7 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,646
Median Gross Rent
$780 K
Median Home Value
9
Bank Branches
$1 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Restaurants
- 95
- Bank Branches
- 9
vs. National Average
Median Income
-5% vs. $74,580
Walkability
+6.8 pts vs. national avg
Nearby Markets
97214
1.0 mi
Pop: 27,714
$87,131
Walk: 18.0
97212
1.1 mi
Pop: 28,042
$131,932
Walk: 16.4
97204
2.2 mi
Pop: 885
$-666,666,700
97258
2.4 mi
Pop: 0
$-666,666,700
97208
2.4 mi
Pop: 0
$-666,666,700
97227
2.5 mi
Pop: 5,665
$93,293
Walk: 16.6
97209
2.8 mi
Pop: 22,296
$80,301
97213
3.1 mi
Pop: 31,408
$97,068
Walk: 16.4
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits