Food Truck Market: ZIP 97213
Opportunity Score
70
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97213 is an urban area with high foot traffic. with a population of 31,408 and household incomes above the national median ($97,068). With 6 food trucks and 68 restaurants, this is an active food scene.
Area Profile
31,408
Population
$97,068
Median Income
+30% vs. national
Urban
Area Type
16.4/20
Foot Traffic
Very Walkable
Median Age: 42.8 —
older demographic, may prefer sit-down options.
College-Educated: 49.9% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 97213.
6
Food Trucks
Moderate — proven market
1.9 per 10K residents
42
Sit-Down Restaurants
13.4 per 10K residents
26
Fast Food / Counter
8.3 per 10K residents
What this means:
Food trucks are 8.1% of the food scene here (6 trucks vs. 68 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,614
Median Gross Rent
$630 K
Median Home Value
5
Bank Branches
$640 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 6
- Restaurants
- 68
- Bank Branches
- 5
vs. National Average
Median Income
+30% vs. $74,580
Walkability
+5.9 pts vs. national avg
Food Trucks
6 vs. ~3 median
Nearby Markets
97215
1.6 mi
Pop: 17,296
$116,264
Walk: 17.2
97218
2.6 mi
Pop: 15,428
$88,924
Walk: 15.4
97220
2.9 mi
Pop: 27,202
$70,137
Walk: 15.5
97212
3.0 mi
Pop: 28,042
$131,932
Walk: 16.4
97232
3.1 mi
Pop: 15,615
$70,895
Walk: 17.3
97216
3.3 mi
Pop: 16,638
$70,442
Walk: 16.1
97214
3.5 mi
Pop: 27,714
$87,131
Walk: 18.0
97206
3.9 mi
Pop: 49,890
$98,548
Walk: 16.0
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits