Food Truck Market: ZIP 97218
Opportunity Score
63
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97218 is an urban area with high foot traffic. with a population of 15,428 and household incomes above the national median ($88,924). The area has 29 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
15,428
Population
$88,924
Median Income
+19% vs. national
Urban
Area Type
15.4/20
Foot Traffic
Very Walkable
Median Age: 37.0 —
mixed-age market, broad menu appeal.
College-Educated: 37.6% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 97218.
3
Food Trucks
Low competition — room to establish
1.9 per 10K residents
16
Sit-Down Restaurants
10.4 per 10K residents
13
Fast Food / Counter
8.4 per 10K residents
What this means:
Food trucks are 9.4% of the food scene here (3 trucks vs. 29 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,465
Median Gross Rent
$500 K
Median Home Value
1
Bank Branches
$64 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 3
- Restaurants
- 29
- Bank Branches
- 1
vs. National Average
Median Income
+19% vs. $74,580
Walkability
+4.9 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
97211
2.6 mi
Pop: 33,769
$112,586
Walk: 16.3
97213
2.6 mi
Pop: 31,408
$97,068
Walk: 16.4
97220
3.3 mi
Pop: 27,202
$70,137
Walk: 15.5
98664
3.4 mi
Pop: 23,845
$85,369
Walk: 10.8
97212
3.7 mi
Pop: 28,042
$131,932
Walk: 16.4
97215
4.2 mi
Pop: 17,296
$116,264
Walk: 17.2
97232
4.4 mi
Pop: 15,615
$70,895
Walk: 17.3
98661
4.7 mi
Pop: 50,743
$76,913
Walk: 12.4
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits