Food Truck Market: ZIP 97212
Opportunity Score
74
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97212 is an urban area with high foot traffic. with a population of 28,042 and household incomes well above the national median ($131,932). The area has 37 restaurants and just 4 food trucks — low competition with strong demand signals.
Area Profile
28,042
Population
$131,932
Median Income
+77% vs. national
Urban
Area Type
16.4/20
Foot Traffic
Very Walkable
Median Age: 41.8 —
older demographic, may prefer sit-down options.
College-Educated: 51.6% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 97212.
4
Food Trucks
Low competition — room to establish
1.4 per 10K residents
28
Sit-Down Restaurants
10.0 per 10K residents
9
Fast Food / Counter
3.2 per 10K residents
What this means:
Food trucks are 9.8% of the food scene here (4 trucks vs. 37 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,763
Median Gross Rent
$880 K
Median Home Value
3
Bank Branches
$370 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 4
- Restaurants
- 37
- Bank Branches
- 3
vs. National Average
Median Income
+77% vs. $74,580
Walkability
+5.9 pts vs. national avg
Food Trucks
4 vs. ~3 median
Nearby Markets
97232
1.1 mi
Pop: 15,615
$70,895
Walk: 17.3
97214
2.1 mi
Pop: 27,714
$87,131
Walk: 18.0
97227
2.3 mi
Pop: 5,665
$93,293
Walk: 16.6
97208
2.7 mi
Pop: 0
$-666,666,700
97204
2.8 mi
Pop: 885
$-666,666,700
97211
2.9 mi
Pop: 33,769
$112,586
Walk: 16.3
97209
3.0 mi
Pop: 22,296
$80,301
97213
3.0 mi
Pop: 31,408
$97,068
Walk: 16.4
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits