Food Truck Market: ZIP 98661
Opportunity Score
71
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98661 is an urban area with moderate foot traffic. with a population of 50,743 and household incomes above the national median ($76,913). There are 65 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
50,743
Population
$76,913
Median Income
+3% vs. national
Urban
Area Type
12.4/20
Foot Traffic
Walkable
Median Age: 35.7 —
mixed-age market, broad menu appeal.
College-Educated: 19.6% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 98661.
35
Sit-Down Restaurants
6.9 per 10K residents
30
Fast Food / Counter
5.9 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,512
Median Gross Rent
$450 K
Median Home Value
4
Bank Branches
$580 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Restaurants
- 65
- Bank Branches
- 4
vs. National Average
Median Income
+3% vs. $74,580
Walkability
+1.9 pts vs. national avg
Nearby Markets
98663
2.8 mi
Pop: 16,202
$86,018
Walk: 14.5
98665
3.5 mi
Pop: 28,910
$88,559
Walk: 12.2
98664
3.6 mi
Pop: 23,845
$85,369
Walk: 10.8
97211
3.9 mi
Pop: 33,769
$112,586
Walk: 16.3
98662
4.7 mi
Pop: 37,723
$94,303
Walk: 11.2
97218
4.7 mi
Pop: 15,428
$88,924
Walk: 15.4
98686
5.7 mi
Pop: 21,243
$107,801
Walk: 9.9
97217
5.7 mi
Pop: 35,169
$100,361
Walk: 16.0
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits