Food Truck Market: ZIP 98665
Opportunity Score
59
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98665 is an urban area with moderate foot traffic. with a population of 28,910 and household incomes above the national median ($88,559). The area has 70 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
28,910
Population
$88,559
Median Income
+19% vs. national
Urban
Area Type
12.2/20
Foot Traffic
Walkable
Median Age: 38.3 —
mixed-age market, broad menu appeal.
College-Educated: 20.5% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 98665.
3
Food Trucks
Low competition — room to establish
1.0 per 10K residents
29
Sit-Down Restaurants
10.0 per 10K residents
41
Fast Food / Counter
14.2 per 10K residents
What this means:
Food trucks are 4.1% of the food scene here (3 trucks vs. 70 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,763
Median Gross Rent
$480 K
Median Home Value
6
Bank Branches
$850 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 3
- Restaurants
- 70
- Bank Branches
- 6
vs. National Average
Median Income
+19% vs. $74,580
Walkability
+1.7 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
98663
2.0 mi
Pop: 16,202
$86,018
Walk: 14.5
98661
3.5 mi
Pop: 50,743
$76,913
Walk: 12.4
98686
3.6 mi
Pop: 21,243
$107,801
Walk: 9.9
98685
3.6 mi
Pop: 30,607
$130,972
Walk: 9.6
98660
4.8 mi
Pop: 13,212
$67,344
Walk: 16.9
98662
5.2 mi
Pop: 37,723
$94,303
Walk: 11.2
97217
6.6 mi
Pop: 35,169
$100,361
Walk: 16.0
97211
6.7 mi
Pop: 33,769
$112,586
Walk: 16.3
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits