Food Truck Market: ZIP 98660
Opportunity Score
75
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 98660 is an urban area with high foot traffic. with a population of 13,212 and household incomes near the national median ($67,344). There are 56 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
13,212
Population
$67,344
Median Income
-10% vs. national
Urban
Area Type
16.9/20
Foot Traffic
Very Walkable
Median Age: 41.1 —
older demographic, may prefer sit-down options.
College-Educated: 33.9% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 98660.
44
Sit-Down Restaurants
33.3 per 10K residents
12
Fast Food / Counter
9.1 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,545
Median Gross Rent
$470 K
Median Home Value
10
Bank Branches
$1.4 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Restaurants
- 56
- Bank Branches
- 10
vs. National Average
Median Income
-10% vs. $74,580
Walkability
+6.4 pts vs. national avg
Nearby Markets
98663
3.9 mi
Pop: 16,202
$86,018
Walk: 14.5
98685
4.1 mi
Pop: 30,607
$130,972
Walk: 9.6
97203
4.2 mi
Pop: 33,116
$78,660
Walk: 16.5
97217
4.7 mi
Pop: 35,169
$100,361
Walk: 16.0
98665
4.8 mi
Pop: 28,910
$88,559
Walk: 12.2
98661
6.6 mi
Pop: 50,743
$76,913
Walk: 12.4
97231
7.5 mi
Pop: 4,308
$137,527
Walk: 8.5
97211
7.7 mi
Pop: 33,769
$112,586
Walk: 16.3
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits