Food Truck Market: ZIP 97231
Opportunity Score
81
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97231 is an urban area with low foot traffic. with a population of 4,308 and household incomes well above the national median ($137,527). There are 3 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
4,308
Population
$137,527
Median Income
+84% vs. national
Urban
Area Type
8.5/20
Foot Traffic
Car-Dependent
Median Age: 51.7 —
older demographic, may prefer sit-down options.
College-Educated: 46.4% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 97231.
3
Sit-Down Restaurants
7.0 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,898
Median Gross Rent
$860 K
Median Home Value
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Car-Dependent
- Restaurants
- 3
vs. National Average
Median Income
+84% vs. $74,580
Walkability
-2.0 pts vs. national avg
Nearby Markets
98660
7.5 mi
Pop: 13,212
$67,344
Walk: 16.9
97203
8.3 mi
Pop: 33,116
$78,660
Walk: 16.5
98685
9.2 mi
Pop: 30,607
$130,972
Walk: 9.6
97229
9.6 mi
Pop: 76,106
$161,570
Walk: 13.2
97053
10.5 mi
Pop: 3,634
$142,538
97217
10.9 mi
Pop: 35,169
$100,361
Walk: 16.0
97006
11.4 mi
Pop: 46,463
$104,790
Walk: 14.0
98663
11.4 mi
Pop: 16,202
$86,018
Walk: 14.5
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits