FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 97217

Opportunity Score
74 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 97217 is an urban area with high foot traffic. with a population of 35,169 and household incomes well above the national median ($100,361). With 9 food trucks and 85 restaurants, this is an active food scene.

Area Profile

35,169
Population
$100,361
Median Income
+35% vs. national
Urban
Area Type
16.0/20
Foot Traffic
Very Walkable
Median Age: 37.5 — mixed-age market, broad menu appeal.
College-Educated: 47.0% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 97217.

9
Food Trucks
Moderate — proven market
2.6 per 10K residents
43
Sit-Down Restaurants
12.2 per 10K residents
42
Fast Food / Counter
11.9 per 10K residents
What this means: Food trucks are 9.6% of the food scene here (9 trucks vs. 85 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,829
Median Gross Rent
$580 K
Median Home Value
4
Bank Branches
$510 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Walkable
Food Trucks
9
Restaurants
85
Bank Branches
4

vs. National Average

Median Income
+35% vs. $74,580
Walkability
+5.5 pts vs. national avg
Food Trucks
9 vs. ~3 median

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits