FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 97220

Opportunity Score
61 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 97220 is an urban area with high foot traffic. with a population of 27,202 and household incomes near the national median ($70,137). With 6 food trucks and 75 restaurants, this is an active food scene.

Area Profile

27,202
Population
$70,137
Median Income
-6% vs. national
Urban
Area Type
15.5/20
Foot Traffic
Very Walkable
Median Age: 41.1 — older demographic, may prefer sit-down options.
College-Educated: 26.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 97220.

6
Food Trucks
Moderate — proven market
2.2 per 10K residents
32
Sit-Down Restaurants
11.8 per 10K residents
43
Fast Food / Counter
15.8 per 10K residents
What this means: Food trucks are 7.4% of the food scene here (6 trucks vs. 75 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,471
Median Gross Rent
$450 K
Median Home Value
3
Bank Branches
$290 K deposits

Quick Facts

Area Type
Urban
Foot Traffic
Very Walkable
Food Trucks
6
Restaurants
75
Bank Branches
3

vs. National Average

Median Income
-6% vs. $74,580
Walkability
+5.0 pts vs. national avg
Food Trucks
6 vs. ~3 median

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Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits