Food Truck Market: ZIP 97233
Opportunity Score
59
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97233 is an urban area with moderate foot traffic. with a population of 36,236 and household incomes near the national median ($60,198). With 8 food trucks and 46 restaurants, this is an active food scene.
Area Profile
36,236
Population
$60,198
Median Income
-19% vs. national
Urban
Area Type
14.3/20
Foot Traffic
Very Car-Dependent
Median Age: 38.0 —
mixed-age market, broad menu appeal.
College-Educated: 13.3% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 97233.
8
Food Trucks
Moderate — proven market
2.2 per 10K residents
27
Sit-Down Restaurants
7.5 per 10K residents
19
Fast Food / Counter
5.2 per 10K residents
What this means:
Food trucks are 14.8% of the food scene here (8 trucks vs. 46 restaurants).
Well-established truck culture — you'll need a strong concept to stand out.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,400
Median Gross Rent
$410 K
Median Home Value
2
Bank Branches
$230 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Food Trucks
- 8
- Restaurants
- 46
- Bank Branches
- 2
vs. National Average
Median Income
-19% vs. $74,580
Walkability
+3.8 pts vs. national avg
Food Trucks
8 vs. ~3 median
Nearby Markets
97236
2.3 mi
Pop: 37,558
$75,090
Walk: 12.6
97230
2.9 mi
Pop: 43,553
$75,572
Walk: 14.3
97216
3.9 mi
Pop: 16,638
$70,442
Walk: 16.1
97266
4.4 mi
Pop: 35,423
$72,577
Walk: 15.6
97220
4.7 mi
Pop: 27,202
$70,137
Walk: 15.5
97024
4.8 mi
Pop: 12,007
$69,679
97030
4.8 mi
Pop: 37,708
$69,239
Walk: 15.3
97086
5.1 mi
Pop: 34,567
$102,359
Walk: 11.4
Check Another Market
Or plan your budget with our startup cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits