Food Truck Market: ZIP 97024
Opportunity Score
52
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97024 is an urban area. with a population of 12,007 and household incomes near the national median ($69,679). The area has 14 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
12,007
Population
$69,679
Median Income
-7% vs. national
Urban
Area Type
Median Age: 37.6 —
mixed-age market, broad menu appeal.
College-Educated: 17.2% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 97024.
3
Food Trucks
Low competition — room to establish
2.5 per 10K residents
8
Sit-Down Restaurants
6.7 per 10K residents
6
Fast Food / Counter
5.0 per 10K residents
What this means:
Food trucks are 17.6% of the food scene here (3 trucks vs. 14 restaurants).
Well-established truck culture — you'll need a strong concept to stand out.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,625
Median Gross Rent
$410 K
Median Home Value
Quick Facts
- Area Type
- Urban
- Food Trucks
- 3
- Restaurants
- 14
vs. National Average
Median Income
-7% vs. $74,580
Food Trucks
3 vs. ~3 median
Nearby Markets
97030
2.4 mi
Pop: 37,708
$69,239
Walk: 15.3
97230
4.6 mi
Pop: 43,553
$75,572
Walk: 14.3
97233
4.8 mi
Pop: 36,236
$60,198
Walk: 14.3
97060
4.9 mi
Pop: 21,649
$88,279
Walk: 11.2
97080
5.7 mi
Pop: 48,411
$96,305
Walk: 11.4
98683
6.4 mi
Pop: 32,107
$87,659
Walk: 11.7
97236
6.6 mi
Pop: 37,558
$75,090
Walk: 12.6
98684
7.9 mi
Pop: 37,298
$90,620
Walk: 13.4
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits