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Food Truck Market: ZIP 97080

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 97080 sits in the above-average walkability at 11.4/20 on the EPA index. Median income runs 29% above the national median — $96,305 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 97080 is an urban area with moderate foot traffic. with a population of 48,411 and household incomes above the national median ($96,305). With 6 food trucks and 26 restaurants, this is an active food scene.

Area Profile

48,411

Population

$96,305

Median Income

+29% vs. national

Urban

Area Type

11.4/20

Foot Traffic

Walkable

Median Age: 38.9 — mixed-age market, broad menu appeal.

College-Educated: 18.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 97080.

Food Trucks

Moderate — proven market

1.2 per 10K residents

Sit-Down Restaurants

2.5 per 10K residents

Fast Food / Counter

2.9 per 10K residents

What this means: Food trucks are 18.8% of the food scene here (6 trucks vs. 26 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,654

Median Gross Rent

$500 K

Median Home Value

Bank Branches

$40 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.