Food Truck Market: ZIP 97236
Opportunity Score
57
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97236 is an urban area with moderate foot traffic. with a population of 37,558 and household incomes above the national median ($75,090). The area has 43 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
37,558
Population
$75,090
Median Income
+1% vs. national
Urban
Area Type
12.6/20
Foot Traffic
Walkable
Median Age: 37.7 —
mixed-age market, broad menu appeal.
College-Educated: 15.2% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 97236.
3
Food Trucks
Low competition — room to establish
0.8 per 10K residents
19
Sit-Down Restaurants
5.1 per 10K residents
24
Fast Food / Counter
6.4 per 10K residents
What this means:
Food trucks are 6.5% of the food scene here (3 trucks vs. 43 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,635
Median Gross Rent
$440 K
Median Home Value
1
Bank Branches
$100 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 3
- Restaurants
- 43
- Bank Branches
- 1
vs. National Average
Median Income
+1% vs. $74,580
Walkability
+2.1 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
97233
2.3 mi
Pop: 36,236
$60,198
Walk: 14.3
97086
2.8 mi
Pop: 34,567
$102,359
Walk: 11.4
97266
3.1 mi
Pop: 35,423
$72,577
Walk: 15.6
97216
3.8 mi
Pop: 16,638
$70,442
Walk: 16.1
97015
4.8 mi
Pop: 24,433
$87,333
Walk: 14.0
97230
5.2 mi
Pop: 43,553
$75,572
Walk: 14.3
97220
5.7 mi
Pop: 27,202
$70,137
Walk: 15.5
97030
5.8 mi
Pop: 37,708
$69,239
Walk: 15.3
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits