Food Truck Market: ZIP 97015
Opportunity Score
64
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97015 is an urban area with moderate foot traffic. with a population of 24,433 and household incomes above the national median ($87,333). The area has 74 restaurants and just 5 food trucks — low competition with strong demand signals.
Area Profile
24,433
Population
$87,333
Median Income
+17% vs. national
Urban
Area Type
14.0/20
Foot Traffic
Very Car-Dependent
Median Age: 38.3 —
mixed-age market, broad menu appeal.
College-Educated: 22.8% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 97015.
5
Food Trucks
Low competition — room to establish
2.0 per 10K residents
33
Sit-Down Restaurants
13.5 per 10K residents
41
Fast Food / Counter
16.8 per 10K residents
What this means:
Food trucks are 6.3% of the food scene here (5 trucks vs. 74 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,835
Median Gross Rent
$530 K
Median Home Value
8
Bank Branches
$1.2 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Food Trucks
- 5
- Restaurants
- 74
- Bank Branches
- 8
vs. National Average
Median Income
+17% vs. $74,580
Walkability
+3.5 pts vs. national avg
Food Trucks
5 vs. ~3 median
Nearby Markets
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97266
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97267
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97222
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97206
6.3 mi
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97089
6.3 mi
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Walk: 6.8
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits