Food Truck Market: ZIP 97222
Opportunity Score
77
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97222 is an urban area with moderate foot traffic. with a population of 36,398 and household incomes above the national median ($83,119). There are 42 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
36,398
Population
$83,119
Median Income
+11% vs. national
Urban
Area Type
14.6/20
Foot Traffic
Very Car-Dependent
Median Age: 41.0 —
older demographic, may prefer sit-down options.
College-Educated: 30.0% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 97222.
23
Sit-Down Restaurants
6.3 per 10K residents
19
Fast Food / Counter
5.2 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,641
Median Gross Rent
$490 K
Median Home Value
3
Bank Branches
$250 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Restaurants
- 42
- Bank Branches
- 3
vs. National Average
Median Income
+11% vs. $74,580
Walkability
+4.1 pts vs. national avg
Nearby Markets
97267
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Walk: 14.5
97206
3.1 mi
Pop: 49,890
$98,548
Walk: 16.0
97202
3.5 mi
Pop: 43,533
$104,971
Walk: 16.8
97027
4.1 mi
Pop: 12,347
$94,375
97266
5.0 mi
Pop: 35,423
$72,577
Walk: 15.6
97034
5.3 mi
Pop: 21,331
$149,236
Walk: 14.2
97215
5.3 mi
Pop: 17,296
$116,264
Walk: 17.2
97214
5.4 mi
Pop: 27,714
$87,131
Walk: 18.0
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits