FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 97034

Opportunity Score
91 / 100 Excellent
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 97034 is an urban area with moderate foot traffic. with a population of 21,331 and household incomes well above the national median ($149,236). There are 31 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

21,331
Population
$149,236
Median Income
+100% vs. national
Urban
Area Type
14.2/20
Foot Traffic
Very Car-Dependent
Median Age: 48.6 — older demographic, may prefer sit-down options.
College-Educated: 55.2% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 97034.

22
Sit-Down Restaurants
10.3 per 10K residents
9
Fast Food / Counter
4.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,241
Median Gross Rent
$1 M
Median Home Value
6
Bank Branches
$740 K deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits