Food Truck Market: ZIP 97202
Opportunity Score
72
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 97202 is an urban area with high foot traffic. with a population of 43,533 and household incomes well above the national median ($104,971). The area has 130 restaurants and just 5 food trucks — low competition with strong demand signals.
Area Profile
43,533
Population
$104,971
Median Income
+41% vs. national
Urban
Area Type
16.8/20
Foot Traffic
Very Walkable
Median Age: 37.8 —
mixed-age market, broad menu appeal.
College-Educated: 48.3% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 97202.
5
Food Trucks
Low competition — room to establish
1.1 per 10K residents
81
Sit-Down Restaurants
18.6 per 10K residents
49
Fast Food / Counter
11.3 per 10K residents
What this means:
Food trucks are 3.7% of the food scene here (5 trucks vs. 130 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,705
Median Gross Rent
$700 K
Median Home Value
5
Bank Branches
$520 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 5
- Restaurants
- 130
- Bank Branches
- 5
vs. National Average
Median Income
+41% vs. $74,580
Walkability
+6.3 pts vs. national avg
Food Trucks
5 vs. ~3 median
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits